Good News's aim is simple: to create a footwear brand that can be used to promote a healthy planet. Giving back, one step at a time! Their sneakers feature recycled rubber soles, organic cotton and recycled eco-lite footbed. The latest Spring 2023 collection features organic and Bioveg materials, continuing the journey of discovering eco-conscious ways to create stylist but sympathetic sneakers.

I worked with co-founder and creative director, Nia Jones, on a playful way to launch the new range—honing in on it's often retro-inspired aesthetic through use of vintage footage and collage. The roll out included homepage execution, newsletter layouts and social media adverts.