Tom Fraser–Wishart

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Hi, my name is Tom Fraser–Wishart, and I am a freelance digital, branding and graphic designer, with 15 years experience helping lead creative change in small and large fashion and lifestyle brands, including COS and Urban Outfitters.
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Drop me a message if you'd like to collaborate on all things creative, large or small.
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You can download my full CV here

Samantha Wills re–brand

Whilst living in Australia, I worked for popular bohemian jewellery brand Samantha Wills, leading all creative aspects of the business from seasonal campaign shoots, video content, digital assets, packaging and events collateral.

Working closely with our graphic designer, marketing and e-com stakeholders, I helped to re-brand, re-imagining the aesthetic to appeal to a younger audience through a new identity, responsive website, packaging strategy, campaign imagery and quarterly print magazine.

More work

MatchesFashion re-design
COS Autumn Winter campaign