Hi, my name is Tom Fraser–Wishart, and I am a freelance digital, branding and graphic designer, with 15 years experience helping lead creative change in small and large fashion and lifestyle brands, including COS and Urban Outfitters.

Drop me a message if you'd like to collaborate on all things creative, large or small.

You can download my full CV here

SamanthaWills.com re–design

Whilst working for this home-grown Australian jewellery brand, I embarked on a re–design of the responsive website, in collaboration with our in-house head of marketing, digital marketing manager and product design manager. The magento-based site featured the new brand font, colour palette and iconography.

Every aspect of the site was re–designed, from homepage and blog posts through to product detail page where we also elevated the e-commerce product imagery to show the product off in the best way.

More work

Urban Outfitters graphic design
L'Estrange