Hi, my name is Tom Fraser–Wishart, and I am a freelance digital, branding and graphic designer, with 15 years experience helping lead creative change in small and large fashion and lifestyle brands, including COS and Urban Outfitters.

Drop me a message if you'd like to collaborate on all things creative, large or small.

You can download my full CV here

L'Estrange

Working closely with founders Tom & Will, I helped create both digital and print graphics for L'Estrange: a menswear brand built on sustainability and longevity.

Their concept of creating a small capsule collection of key essential, that can be worn both day and night, helped inform their slick, minimal branding guidelines, something I followed closely to produce elegant emails, social media posts and website landing pages.

In addition to this, I supported with in–store graphics for their London pop-ups, such as window vinyls, postcards, wall graphics, business cards and fly posters, often taken a mark from their logo to create a recognisable and considered statement.

More work

MatchesFashion art direction
Urban Outfitters Marble Arch