I lead the digital design team to create 360 digital campaigns across all websites, franchise sites and our global digital channels, including social media, email, programmatic display, and our social channels in APAC. In addition, we designed and produced digital out of home advertising, including key sites in London (Piccadilly Circus pictured), New York, Hong Kong & Tokyo.

COS's seasonal campaign strategy included teaser phases, live show streaming, post-show site landing pages and editorial content as part of the COS magazine, featuring thought-provoking Q&A's from the talent shot in the campaign. This campaign was a great opportunity to both inspire and convert the customer, and a way to reposition COS as a brand that 'disrupts luxury fashion'.